diff --git a/docs/docs/changelog.mdx b/docs/docs/changelog.mdx
index 793ac51..2c8f709 100644
--- a/docs/docs/changelog.mdx
+++ b/docs/docs/changelog.mdx
@@ -8,6 +8,7 @@ sidebar_position: 10
 
 - Fix: the `change` event carries the JSON of the page in `detail` again (removed in 0.2.0), and is emitted for every change made in the editor, including the preview arrows. It is not emitted when the host sets `value`
 - Fix: one store per element, the content is kept when the editor is hidden and shown again, and `value` can be read right after the element is inserted
+- Fix: setting `value` again with the same string (Vue does it on every render of the host) no longer resets the content, only a new value replaces it
 - Fix: the text alignment radios are no longer submitted with the surrounding form (#4)
 - Fix: preview messages are only accepted from the preview iframe and from the editor window
 - Fix: English and French translations
diff --git a/visual-editor/server/compat.html b/visual-editor/server/compat.html
index 6f6da68..a716ad6 100644
--- a/visual-editor/server/compat.html
+++ b/visual-editor/server/compat.html
@@ -50,7 +50,12 @@
       host.changes.push(v.detail)
       host.value = v.detail
     })
-    el.addEventListener('close', () => (el.hidden = true))
+    // Like Vue, every render of the host sets the initial value again
+    const render = () => (el.value = window.initialValue ?? '[]')
+    el.addEventListener('close', () => {
+      el.hidden = true
+      render()
+    })
 
     const form = document.querySelector('form')
     form.addEventListener('submit', (e) => {
@@ -59,6 +64,7 @@
     })
     document.querySelector('#toggle').addEventListener('click', () => {
       el.hidden = !el.hidden
+      render()
     })
     form.appendChild(el)
     host.ready = true
diff --git a/visual-editor/src/VisualEditor.tsx b/visual-editor/src/VisualEditor.tsx
index 7add5fd..de83d63 100644
--- a/visual-editor/src/VisualEditor.tsx
+++ b/visual-editor/src/VisualEditor.tsx
@@ -86,6 +86,8 @@ export class VisualEditor {
       private _store: Store | null = null
       // Last JSON value known by the element (emitted or received)
       private _lastValue = ''
+      // Last string value set by the host
+      private _hostValue: string | null = null
       // True while the value comes from the host (no change event)
       private _silent = false
 
@@ -107,6 +109,14 @@ export class VisualEditor {
           | EditorComponentData[]
           | ((v: EditorComponentData[]) => EditorComponentData[])
       ) {
+        if (typeof v === 'string') {
+          // Hosts like Vue set the same value again on every render, only a
+          // new value replaces the content (0.1.x ignored every later value)
+          if (v === this._hostValue) {
+            return
+          }
+          this._hostValue = v
+        }
         if (!this._store) {
           if (!v) {
             this.removeAttribute('value')
@@ -175,7 +185,8 @@ export class VisualEditor {
         if (this._store) {
           return this._store
         }
-        const data = this.parseValue(this.getAttribute('value')?.toString())
+        this._hostValue = this.getAttribute('value')
+        const data = this.parseValue(this._hostValue ?? undefined)
         const store = createStore(
           data,
           components,