diff --git a/website/pages/Page.cacheable.test.tsx b/website/pages/Page.cacheable.test.tsx
new file mode 100644
index 000000000..2c10fca06
--- /dev/null
+++ b/website/pages/Page.cacheable.test.tsx
@@ -0,0 +1,43 @@
+import { assert, assertEquals } from "@std/assert";
+import { PAGE_CACHE_ALLOWED_KEY } from "@deco/deco/blocks";
+import { loader } from "./Page.tsx";
+
+// Minimal fake AppContext exercising exactly what the loader touches.
+const fakeCtx = () =>
+  ({
+    bag: new Map<symbol, unknown>(),
+    global: [],
+    theme: undefined,
+    errorPage: undefined,
+    resolverId: "root",
+    // deno-lint-ignore no-explicit-any
+    get: () => Promise.resolve({}) as any,
+    avoidRedirectingToEditor: undefined,
+    defaultImageQuality: undefined,
+    // deno-lint-ignore no-explicit-any
+  }) as any;
+
+const baseProps = { name: "home", sections: [] };
+const req = () => new Request("https://farm.example/");
+
+Deno.test("cacheable=true opts the page into caching", async () => {
+  const ctx = fakeCtx();
+  await loader({ ...baseProps, cacheable: true }, req(), ctx);
+  assert(
+    ctx.bag.has(PAGE_CACHE_ALLOWED_KEY),
+    "expected PAGE_CACHE_ALLOWED_KEY to be set",
+  );
+  assertEquals(ctx.bag.get(PAGE_CACHE_ALLOWED_KEY), true);
+});
+
+Deno.test("cacheable=false does NOT opt in (default behavior preserved)", async () => {
+  const ctx = fakeCtx();
+  await loader({ ...baseProps, cacheable: false }, req(), ctx);
+  assert(!ctx.bag.has(PAGE_CACHE_ALLOWED_KEY));
+});
+
+Deno.test("cacheable omitted does NOT opt in", async () => {
+  const ctx = fakeCtx();
+  await loader({ ...baseProps }, req(), ctx);
+  assert(!ctx.bag.has(PAGE_CACHE_ALLOWED_KEY));
+});
diff --git a/website/pages/Page.tsx b/website/pages/Page.tsx
index c142c28d9..320a9ae53 100644
--- a/website/pages/Page.tsx
+++ b/website/pages/Page.tsx
@@ -11,6 +11,7 @@ import {
   type ComponentFunc,
   type ComponentMetadata,
   type Page,
+  PAGE_CACHE_ALLOWED_KEY,
   type Section,
 } from "@deco/deco/blocks";
 import { logger } from "@deco/deco/o11y";
@@ -51,6 +52,15 @@ export interface Props {
   /** @hide true */
   seo?: Section<SEOSection>;
   sections: Sections;
+  /**
+   * @title Allow CDN caching
+   * @description Opt this page into CDN page caching. Only enable for public,
+   * non-personalized pages: the response is still forced to `no-store` if a
+   * loader sets a cookie, vetoes caching (cache "no-store" / null cache key),
+   * or a non-cacheable matcher/flag is active. Leave off for anything that
+   * renders per-user content without one of those signals.
+   */
+  cacheable?: boolean;
   /** @hide true */
   unindexedDomain?: boolean;
 }
@@ -155,10 +165,16 @@ function Page(
 }
 
 export const loader = async (
-  { sections, ...restProps }: Props,
+  { sections, cacheable, ...restProps }: Props,
   req: Request,
   ctx: AppContext,
 ) => {
+  // Opt the page into CDN caching. Same mechanism the VTEX middleware uses;
+  // the runtime still applies the no-store guards (set-cookie, vary, flags).
+  if (cacheable) {
+    ctx.bag?.set(PAGE_CACHE_ALLOWED_KEY, true);
+  }
+
   const url = new URL(req.url);
   const devMode = url.searchParams.has("__d");
   const unindexedDomain = noIndexedDomains.some((domain) =>