diff --git a/changes/388.bugfix.rst b/changes/388.bugfix.rst
new file mode 100644
index 0000000..d0ab067
--- /dev/null
+++ b/changes/388.bugfix.rst
@@ -0,0 +1 @@
+Keep zero-delay reruns running when a large backoff factor would overflow before multiplication by zero.
diff --git a/src/pytest_rerunfailures.py b/src/pytest_rerunfailures.py
index db3974a..eb1674f 100644
--- a/src/pytest_rerunfailures.py
+++ b/src/pytest_rerunfailures.py
@@ -1337,7 +1337,12 @@ def pytest_runtest_protocol(item, nextitem):
                         continue
 
                 report.outcome = "rerun"
-                time.sleep(delay * delay_backoff_factor ** (item.execution_count - 1))
+                rerun_delay = (
+                    0
+                    if delay == 0
+                    else delay * delay_backoff_factor ** (item.execution_count - 1)
+                )
+                time.sleep(rerun_delay)
 
                 if not parallel or works_with_current_xdist():
                     # will rerun test, log intermediate result
diff --git a/tests/test_pytest_rerunfailures.py b/tests/test_pytest_rerunfailures.py
index 2094448..533c2f2 100644
--- a/tests/test_pytest_rerunfailures.py
+++ b/tests/test_pytest_rerunfailures.py
@@ -979,6 +979,34 @@ def test_fail():
     assert_outcomes(result, passed=0, failed=1, rerun=3)
 
 
+def test_reruns_with_zero_delay_and_large_backoff_factor(testdir):
+    testdir.makepyfile(
+        """
+        from pathlib import Path
+
+        def test_recovers_on_fourth_attempt():
+            count_file = Path(__file__).with_suffix('.count')
+            count = int(count_file.read_text()) + 1 if count_file.exists() else 1
+            count_file.write_text(str(count))
+            assert count == 4
+        """
+    )
+
+    time.sleep = mock.MagicMock()
+
+    result = testdir.runpytest(
+        "--reruns",
+        "3",
+        "--reruns-delay",
+        "0",
+        "--reruns-delay-backoff-factor",
+        "1e308",
+    )
+
+    assert time.sleep.call_args_list == [mock.call(0)] * 3
+    assert_outcomes(result, passed=1, rerun=3)
+
+
 def test_reruns_with_delay_backoff_factor_marker(testdir):
     testdir.makepyfile(
         """