Do the job by hand for Ben Carter this week. Do not build the app.
Pull is a weekly instrument for people starting a company. You put in names, what they actually did, and whether they came back. It gives you one job. If you cannot point at a person, a quote, or a number, that part stays blank.
Most founder tools will interview customers for you, or score your pitch, or hand you an empty Notion page. Pull will not. A compliment is not demand. "Sounds cool, send the deck" is a zero.
This is the worked example in the app. A founder serving small freight brokers.
| What happened | What Pull keeps |
|---|---|
| Six named people | Kept |
| Five conversations | Kept |
| "Sounds cool, send the deck" | Thrown out. It was a pitch |
| Luis, Priya, and Ben, unprompted: "chasing signed rate confirmations" | The company, for now |
| The job done by hand, twice. One person came back | Kept |
| Two weeks of a number, flat | Not a story yet. The application line stays blank |
Monday's instruction:
Do "chasing signed rate confirmations" by hand for Ben Carter. Send the result. Time how long it takes. Do not automate it. Do not hire, incorporate, or spend a month on the real version.
That is the product. Not a score. A sentence you can obey before lunch.
npm install
npm run devOpen http://localhost:3001 and click Example. When you have seen a true week, click Start empty and write ten people you can actually message.
The log stays in this browser. Export it before you clear site data.
- Name ten people you can reach. Not "SMBs." Luis Ortega, ops lead, and how you will get to him.
- Ask what they did the last time. Do not mention what you are building.
- Wait until three of them describe the same pain in their own words.
- Get a commitment that costs them something: a date, an intro, their files, or money.
- Do the job by hand. Software is how you repeat a job you have already done.
- Count one number every week. About 1% means you have not figured it out.
- Write the application from the log. Gaps stay blank.
- A persona
- A survey
- A conversation where you pitched
- "Would you use this?"
- A feature list written before anyone came back
- A metric you cannot point at
People. A note you can send that does not sell.
Talks. Each one marked Pitch, Polite, Behavior, Pull, or Paid.
By hand. What you did, how long it took, and whether they asked for it again.
The number. One definition, every week.
One line. "Platform," "AI-powered," and "revolutionary" get cut.
The record. An application a partner could check against the log.
MIT. Use it. Change it. Do not invent your traction.