I've spent over 15 years working across growth marketing, from acquisition and lifecycle to experimentation, monetization, product adoption, and revenue.
I'm intensely analytical, deeply creative, and most comfortable in the gray. I want all the data, but I also know it rarely tells the whole story. There is almost never one right answer. Test it and find out.
Now I'm building AI systems that give growth teams a memory: capturing what happened, preserving what we learned, and making every program smarter than the one before it.
My AI chief of staff. She reads across meetings, messages, calendars, and tasks, then tells me what actually matters.
Basically a color-coded binder with opinions.
A scheduled reporting agent that checks dashboards, updates trends, builds recurring reports, and flags weird numbers.
Like Keleven.
A system for turning completed experiments into reusable decisions instead of one-off readouts that disappear into old decks and Slack threads.
The original lives inside a private company repository. I'm rebuilding a public version that anyone can use.
- Building AI systems that help growth teams remember, learn, and improve
- Turning the tools I built for myself into things other marketers can use
- Rebuilding the Growth Learning Loop without the private company parts
- Testing ideas that challenge what the team already “knows”
- Opening far too many tabs because one interesting question became twelve
- A product-led sales and behavioral marketing engine that generates $25M+ in annual sourced pipeline
- Paid media systems that increased down-funnel purchases 80% while reducing CAC 50%
- A team culture of curiosity and experimentation that drove an average 35% revenue lift and 20% reduction in churn across enterprise SaaS programs
- Behavioral in-product experiences that increased product adoption 48%
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The Curiosity Shop with Brené Brown and Adam Grant
Two of my favorite people talking about work, culture, systems, and leadership. They slow down, ask better questions, and get to what's actually going on. -
AI-Driven Marketer
The only AI podcast I listen to. It's real, honest, and never acts smarter than everyone else in the room. I always leave with something useful to try. -
The Notorious B2B Show
Funny, honest, and refreshingly self-aware. They do insane work but also know we're not curing cancer over here.