Computer engineer by degree, marketing and brand leader by trade. I lead brand and digital growth at AM PM Properties in Calgary, and I still write the software my marketing runs on: the Python and Node tools below audit tracking, watch search coverage and stop a client report from going out on broken data.

I started in 2011 building websites, spent six years as a senior web developer, then seven years running marketing and web operations for 10+ client accounts at a time. So I can plan the campaign, and I can build the system that tells us honestly whether it worked.

Engineering Python and Node tooling against the GA4 Data API, Search Console API and Google Ads exports. Tested, documented, running in CI.

Marketing and brand Brand strategy and positioning, search and social campaigns, technical and local SEO, reputation, and the monthly reporting that ties it together.

Tools built for problems I hit in real client work. Each one runs on files or APIs an agency already has, and every repository runs its test suite in CI on every push.

The tools form one chain rather than ten unrelated scripts. Each writes JSON the next one reads.

flowchart LR
    A["ga4-event-auditor<br/>tracking QA"] --> P
    B["gsc-coverage-monitor<br/>index coverage"] --> P
    C[("metrics, consent and<br/>conversion exports")] --> P
    P{{"marketing-report-preflight<br/>10 data-integrity checks"}}
    P -- "send" --> R["agency-report-builder<br/>branded client report"]
    P -- "do not send" --> X["fix the data first"]

    classDef tool fill:#16191E,stroke:#3A414B,color:#E9ECEF
    classDef gate fill:#16191E,stroke:#E8963C,stroke-width:2px,color:#E8963C
    classDef stop fill:#16191E,stroke:#B4482F,color:#E9ECEF,stroke-dasharray:4 3
    class A,B,C,R tool
    class P gate
    class X stop

Writing, not code: digital-marketing-case-studies (anonymised campaign write-ups) and social-media-marketing-playbook (the channel playbook I use for service businesses).

Planned, not shipped. Listed so the direction is clear, and revised whenever client work says something else matters more.

Fifteen years across both halves of the job. The tags show which half each role leaned on.

Role	Scope
Digital Marketing & Brand Manager AM PM Properties Inc, Calgary Jul 2026 to present	All brand, digital and growth work for a boutique property management company with 600+ residential properties: brand, website, SEO, paid campaigns, social, reputation, and monthly reporting to ownership.
Digital Marketing Consultant Upwork, Edmonton (remote) Jan 2026 to Jun 2026	Consulting and hands-on execution for small and medium businesses while establishing myself in the Canadian market: SEO audits, Google and Meta campaigns, WordPress builds.
Web & Digital Marketing Manager Fanavari Rayan Mehr Rahjoo, Tehran Oct 2018 to Dec 2025	Marketing, brand and web operations for 10+ client accounts at a time. Led a cross-functional team of ten and ran paid budgets from $900 to $5,000 per client per month. Most of the tooling above began as internal scripts here.
Senior Web Developer & Digital Marketing Specialist Persia Mehr Co., Tehran Oct 2012 to Sep 2018	Designed, built and marketed 30+ WordPress sites for local businesses and professional services, owning both the build and the campaigns that followed it.
Web Developer, internship Iricom IT Center, Isfahan Oct 2011 to Oct 2012	Web interfaces, network and VoIP configuration, and infrastructure support. The engineering grounding the rest of this timeline is built on.

 University of Isfahan, 2008 to 2012

 Islamic Azad University, Science and Research Branch, 2013 to 2015