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nicoleminoza/README.md
Nicole Miñoza. Product and product marketing leader. I turn undervalued features into revenue, retention, and reach. I own both the product and the story that sells it.

I work across Product and Product Marketing, usually where technical complexity, customer understanding, business decisions, and go-to-market meet.

I spent ten years in product marketing and seven leading product at Adobe, with three years running both, most recently as Director of Product Management for the fonts and typography business. My work spans AI and machine learning, platform strategy, positioning, go-to-market, and adoption across complex product ecosystems.

I’m exploring Director and VP roles in Product and Product Marketing, especially where product complexity, customer understanding, and adoption intersect. Reach me on LinkedIn ↗

Selected Work

  • Working Theory ↗
    Three real decisions from my work at Adobe, reconstructed around what I believed, what the evidence complicated, and what I changed: a platform nobody had to adopt, a business model that stopped matching use, and a product whose job changed. Source
  • Type Default Audit ↗
    Independent research on what frontier AI models recommend when designers ask for type. Across 1,890 controlled calls to Claude, ChatGPT and Gemini, the models named 1,029 typefaces, and forty of them carried half the answers. The result is a reusable baseline for evaluating AI font-discovery systems, and a way to see which choices AI makes visible by default. Source
  • House Style ↗
    A curated AI workflow product for marketing, brand, and product leaders. The library stays open; sign-in is earned through saved work and interactive builders, with product bets instrumented in PostHog. Source
  • How Institutions Behave ↗
    An interactive brand thesis testing the idea that brand is behavior, not image, against nine landmark cultural-institution rebrands. I researched, positioned, designed, and built the project end to end. Source

At Adobe

I led typography and AI product strategy across a 75-person organization. My final launch was generative text editing in Firefly Boards at Adobe MAX 2025.

+40% growth of monthly active users the year after the 2018 Adobe Fonts rebrand I led. 75 people across product, design, and engineering in the Adobe typography org I set direction for. 12 flagship apps moved onto one shared text platform, through teams I didn’t manage (2021–2024).

Independent Practice

I founded Make It Land, positioning-led brand and web studio for founder-led businesses.

Connect

Résumé ↗ · nicoleminoza.com · hello@nicoleminoza.com

Pinned Loading

  1. working-theory working-theory Public

    An editorial web app reconstructing real product and product-marketing decisions: what I believed, what the evidence complicated, and what I changed.

    HTML 1

  2. type-default-audit type-default-audit Public

    Independent research on which typefaces frontier AI models recommend. 1,890 controlled calls to Claude, ChatGPT, and Gemini; forty families carried half the answers.

    Python 1

  3. house-style house-style Public

    A curated AI workflow product for marketing, brand, and product leaders. Free to read and copy; sign-in is earned through saved work and interactive builders.

    TypeScript 3

  4. the-behavioral-brand the-behavioral-brand Public

    An interactive thesis arguing that brand is behavior, not image, tested against nine landmark cultural-institution rebrands. Researched, positioned, designed, and built by me.

    TypeScript 4

  5. makeitland-mcp makeitland-mcp Public

    A local, read-only MCP server that answers questions about the Make It Land site. File allowlist enforced in code and tested. Stdio only, no network calls.

    TypeScript 1

  6. makeitland makeitland Public

    Website for Make It Land, a positioning-led brand and web studio for founder-led businesses. Positioning, messaging, design, and build by me.

    HTML 1